Century 21’s new The Joy of Home campaign highlights the emotional journey of homeownership, focusing on community, connection, and cherished memories. Featuring nostalgic nods to the brand’s iconic golden "for sale" signs and a bold presence in Times Square, the campaign showcases why Century 21 remains a trusted leader among real estate brands.
© 2023 Century 21 Real Estate LLC. All rights reserved. CENTURY 21, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is Independently owned and operated. Study Source: 2022 Ad Tracking Study. The survey results are based on 1,201 online Interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,201 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Kantar Group Limited (formerly Millward Brown), a leading global market research organization, from November 10-16, 2022.
©2023 CENTURY 21 AllPointsRealty. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Equal Housing Opportunity. Each office is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with, or related to Century 21 Real Estate LLC nor any of its affiliated companies.
